Old Town Road hitmaker Lil Nas X has partnered with Wrangler, launching a capsule collection including jeans and graphic t-shirts, to celebrate the release of the music video for his latest single, Old Town Road.

The American rapper has also given fans the opportunity to unlock exclusive behind-the-scenes footage from the shoot, which can be embedded onto the denim brand's jeans by visiting WranglerOnMyBooty.com, and Jenni Broyles, Vice President/General Manager, Wrangler North America, commented 'We’re incredibly excited about the success of "Old Town Road" and our partnership with Lil Nas X. It is another great example of the power music - and in our case, fashion - has to unite and inspire us all'.